Alicia Keys and Keep A Child Alive raise $40,000 through mobile donations

I love this woman. Have I mentioned that yet?

Alicia Keys and Keep A Child Alive recently produced a documentary, "Alicia in Africa: Journey to the Motherland" (that I'll admit, made me cry like my mama didn't love me no more).

During Alicia Keys' recent U.S tour, she took a few minutes of every performance to show a clip from the documentary and invite fans to donate $5 to the cause just by texting the word ALIVE to a shortcode. Thousands of fans donated on the SPOT and bam! $40,000 going towards the organization's crucial efforts in communities affected by AIDS in Africa.

Some quotes from the press release:

"Texting can provide a way to give at that instant when we are moved,
rather than later when life takes over," said Alicia Keys. (Ain't that the truth? -S)

"For many people, this was their first encounter with mobile giving and it came through Keep A Child Alive, which has always been a cutting-edge, progressive organization," explained Leigh Blake, Co-Founder and President of Keep A Child Alive. "I'm convinced that the ease of mobile giving helped us receive many contributions we might not have gotten otherwise."

"The launch of text message donations marks a true milestone in the world of philanthropy," said James Eberhard, Chairman and CEO of Mobile Accord. "Mobile giving creates a system where instead of raising millions of dollars from 5 or 10 people, nonprofits now have the ability to instantly raise individual donations of $5 or $10 from millions of people. This was demonstrated during the Alicia Keys concert series with our mGive platform, as we saw between 6-12% of the audience use their phone and participate."

(Source - PR Newswire)